What Are Brand Guidelines?
- Josh
- Oct 2
- 2 min read
When you think about a strong brand, what comes to mind? Consistency. The best brands look and feel the same wherever you see them, on their website, social media, packaging, or signage. That consistency does not happen by chance. It is built on brand guidelines.
So, what are brand guidelines?
Brand guidelines are a set of rules and standards that define how your brand looks, feels, and speaks. They act as a reference point to make sure your logo, colours, fonts, imagery, and tone of voice are always used in the right way. Think of them as a toolkit for keeping your brand clear, recognisable, and professional.
Why are they important?
Without guidelines, your brand can quickly lose its impact. A stretched logo here, the wrong colour there, or an off-brand tone of voice, and suddenly your business feels disjointed. Guidelines help:
Keep design consistent across all platforms
Build trust and recognition with your audience
Save time for you and your team when creating new materials
Protect the integrity of your brand as it grows
What do they include?
While the detail can vary, most brand guidelines cover:
Logo usage: how to use your logo correctly, and how not to
Colour palette: your primary and secondary brand colours
Typography: fonts for headings, body copy, and digital use
Imagery and graphics: photography style, illustrations, and icons
Tone of voice: the language and style you use to speak to your audience
Some businesses keep it simple, while others create a detailed brand book covering every possible scenario.
Bringing it all together
At the nomu studio, we create brand guidelines that are clear, practical, and easy to follow. They are not just for designers, they are for anyone who touches your brand, from social media managers to printers. The goal is to make your brand unmistakable, no matter where people see it.
In short, brand guidelines are your roadmap for building a strong, consistent brand identity. They make sure your design is not just beautiful, but strategic and effective too.
Is your brand in need of some Guidelines?
Whether you're an established brand or just starting, we're happy to help. Drop us a message and how we can help.
